Hey Point
A connected experience, from online purchase to physical pickup.
Context
Hey Point is a retail platform for small communities in Argentina. Customers purchase products online and collect them from a physical stand using a digital token, without going through a staffed checkout.
My role
I developed Hey Point’s visual identity, from the logo to the brand system, and designed the UX/UI across its three platforms: the shopping website, admin platform, and pickup kiosk. I worked alongside a developer throughout implementation to maintain consistency between the design and the final experience.
A recognizable brand
The work began with the logo and visual identity system, which I then extended across Hey Point’s digital touchpoints.
Shopping and management
I designed the shopping website and admin platform as parts of the same ecosystem, with a shared visual direction.
Completing the pickup
After payment, the customer receives a token by email to collect their order at the stand. The kiosk interface connects that digital step with the physical pickup.
