Fashion & entrepreneurship
Cocktail Lab
A clothing brand I founded and developed in Venezuela over nearly fourteen years.
BIO
NELSON
LARA
Product designer. Brand builder.
A career built through design.
I graduated in graphic design in 2011 and have continued learning throughout my career. Today, as a product designer with first-hand experience building a brand, I connect visual identity with digital experiences, bringing both a designer’s eye and a founder’s perspective.
15 years
Designing brands and experiences since 2011.
Building Cocktail Lab in Venezuela over nearly fourteen years gave me a first-hand understanding of the work behind a brand: developing its identity, communicating consistently and adapting to changing commercial needs.
My work as a design teacher is another part of that foundation. Explaining ideas and sharing knowledge has been an important part of my professional journey.
At The Other Guys, part of Gameloft, working on Journeys marked my first professional experience in UX. It expanded my practice from visual communication into user flows, interfaces and collaboration with product teams.
Today, I collaborate with Play2Pay through Kubikware on digital product experiences, while developing projects through Lyron Studio. Across these contexts, I connect brand, usability and implementation, working with clients and teams internationally.
Independent publishing
Books & publishing
An independent publishing project, including the Benjamin the Explorer collection.
Design studio
Lyron Studio
My design agency, where I bring together brand identity and digital experiences.
A practice shaped over time.
Graphic foundations
2011
Graphic design foundations
Instituto de Diseño de Valencia, Venezuela.
Teaching design
March 2013–October 2018
Design & teaching
Design workshops and institutional visual communication.
From brands to products
2019–2021
Brands in everyday life
Branding, campaigns, packaging, and e-commerce at Mi Gusto and I Love Gifts.
November 2021–March 2023
Journeys
The Other Guys / Gameloft
User Experience DesignerWhere my journey into UX began.
On Journeys, I worked on user flows, interfaces, prototypes and visual systems, collaborating with Product and QA at The Other Guys / Gameloft in Buenos Aires.
2023–Present
Connected digital products
Through Kubikware, I collaborate with Play2Pay on Ad It Up, designing mobile experiences across Android and iOS. I work closely with Product, Engineering and QA, from user flows and prototypes through implementation support.
Working across teams and borders
I collaborate in English and Spanish with teams across the United States and Latin America.
How I think. What I create.
I connect visual identity, communication and digital design, collaborating with teams in English and Spanish.
The NL symbol, typography, palette and applications align into one identity system.
Conceptual studies, not client projects.
Always learning.
Selected courses and diploma
UC San DiegoUnited States · 2025
- Information Design
- User Experience: Research & Prototyping
- Input and Interaction
- Social Computing
- Design Principles: an Introduction
- Human-Centered Design: an Introduction
CoderhouseArgentina · 2021–2022
- UX/UI Design
- Advanced UX/UI Design
- Motion Graphics
Universidad José Antonio PáezVenezuela · 2015
- Diploma in Strategic Marketing and Sales Management
Recommendations
Translated from Spanish
It was very rewarding to see how quickly he understood what I was looking for, and I trusted that he would come back with an even better proposal.
Nelson listens carefully, asks the right questions, and considers both the user experience and the business goals behind each project. He is dependable, detail-oriented, and genuinely invested in delivering quality work.