A Passion for Creativity and Design

Born in Venezuela, my passion for creativity began early. As a teenager, I became fascinated by shapes and colors—an interest that led me to a lifelong commitment to design. I initially studied Administration and Data Processing. However, my creative drive guided me toward earning a degree in Graphic Design in 2011. That’s when I found my true calling as a UX/UI Designer—crafting digital experiences that are both intuitive and visually engaging.

Empowering Startups and Entrepreneurs Through Strategic Design

Since 2011, I’ve partnered with startups, entrepreneurs, and small businesses to bring bold ideas to life. My work as a UX/UI Designer focuses on transforming concepts into meaningful user experiences and cohesive brand strategies. I believe intentional, user-centered design improves both usability and business results.

From brand identities to mobile apps, I merge logic with emotion to create solutions that resonate. My UX/UI Design Services rely on storytelling, visual clarity, and thoughtful interaction to produce digital experiences with real impact.

My UX/UI Design Philosophy

Great design starts with empathy. Every project I take on follows a user-centered approach. I focus on real users—their needs, behaviors, and goals. As a UX/UI Designer, I use wireframes, prototypes, and usability testing to ensure that every product is functional, intuitive, and delightful.

Let’s create something meaningful together. Explore my UX/UI Design Services and discover how they can elevate your digital presence.

UX Design: Enhancing the User Experience

Designing seamless user journeys is my specialty. From initial research to the final handoff, I create user flows, build interactive prototypes, and iterate based on feedback. My User Experience Design process prioritizes usability, accessibility, and emotional connection to increase engagement and conversions.

UI Design: Where Visual Clarity Meets Function

Interfaces should be both beautiful and functional. As a UX/UI Designer, I ensure visual consistency across mobile, desktop, and web platforms. I work with tools like Figma and Adobe Creative Suite to create scalable UI systems. These components improve usability and provide a cohesive experience.

Branding & Visual Identity: Crafting Memorable Brands

Beyond interfaces, I help businesses stand out through strategic branding. From logos and color palettes to tone of voice and brand systems, I offer Custom Brand Identity Design Services. Each project is emotionally resonant and built on a strong strategic foundation.

Entrepreneurs seeking brand clarity and connection can explore my Visual Identity Services. I help build brands that speak to people and inspire action.

Collaborating with a UX/UI Designer Who Understands Business

Creativity, analytical thinking, and business insight come together in my work. I’ve designed apps and brand systems for a variety of industries—always with the user in mind. As a UX/UI Designer, I’m committed to creating value through thoughtful design.

If you’re looking for a UX/UI Designer with expertise in branding and user research, I’d love to support your next project.

View my Design Portfolio or Get in touch to start building something remarkable together.

Specializations

Courses and specializations obtained.

Tools I Use

Softwares managed.

What do people say?

I had the pleasure of working closely with Nelson for almost a year and a half at Gameloft, where he served as a UI/UX designer for mobile games. Coming from a strong graphic design background, Nelson adapted admirably to the gaming industry, showcasing a diligent work ethic and a keen aptitude for learning and collaborating with others. Despite being new to the gaming field, Nelson's foundation in visual design greatly complemented his role. He proactively enhanced his skill set by completing a motion graphics course, which notably boosted his animation abilities—a critical aspect in crafting engaging videogame UIs. He also took English classes, significantly improving his language skills. I highly recommend Nelson for his dedication, positive attitude, and openness to learning. He continually seeks opportunities to refine his craft, making him a great asset to any team.

Federico Malisani

UI/UX Design | Game & Product Design | Digital generalist

The talent that Nelson possesses as a graphic designer is one of the great skills that make him an excellent professional and expert in his field. During the two years we worked together on the Product Development team at ILG, I was able to witness your creativity through numerous proposals to revamp the souvenir product line for tourists, which, due to their great appeal, significantly increased demand and had a positive impact on the company's sales. Your organizational, planning, and collaborative abilities were always present when tackling each new challenge as a team, while paying close attention to details and being open to receiving and giving suggestions to deliver a great final product to our clients. Working with you was a pleasure, and I am confident that Nelson will be a valuable asset to the next organization he joins.

Elayne Ponce

Actuario | Analista Reporting | Analista de Ventas

"Nelson is a great professional and extremely talented! We were fortunate to work together, with me on the product side and him as a UX designer. It was very gratifying to see how he could quickly interpret what I was looking for and have confidence that he would come back with an even better proposal. He is highly responsible, organized, detail-oriented, and precise in his deliveries. I would like to highlight his ability to receive feedback; it was never a problem, and he shows that he knows how to focus on the final product to improve it, always aiming for excellence. And as if being a professional wasn't enough, he is also an excellent person, very warm, and flexible! Without a doubt, I would work with him again, and hopefully, that will be the case!"

Sofía Mayer

Product Manager en The Other Guys

"I wholeheartedly recommend Nelson as a designer. He has an extremely creative mind and is excellent at working in a team."

Angélica Valera

Ejecutiva de Cuentas | Diseñadora Digital | Abogada

"Nelson is a professional with high standards, his design work is beautiful and appealing. He is very skilled with the software that supports all his creative work and capable of handling any other that poses a challenge to him with ease and speed. Spending time with Nelson ensures a pleasant atmosphere; he has the ability to foster it consistently."

Ambar Rodriguez

Consultor Ssr Payrrol

"I'm a bit afraid of sounding unprofessional with this recommendation, but more than a colleague, I met a friend, and it was truly enjoyable to work together. Nelson is one of those people who pushes you forward, always seeking new opportunities for professional growth, constantly learning and updating his knowledge. He is responsible with his work and has a lot of creativity. His skills in UI/UX and graphic design are impressive! I wish you all the success in your future career!"

Nadia Baran

PMM en The Other Guys | Tutora en cursos de Product Manager CoderHouse | Comunicación Social UBA

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