UX/UI Design for Fintech Apps: Play2Pay Case Study

As a UX/UI Designer at Kubikware, I worked on the Play2Pay project, the first company to gamify bill payments. My role was to create digital experiences that seamlessly combine functionality and aesthetics, ensuring users enjoy an intuitive and engaging platform. This case study highlights how I designed user flows, prototypes, and a polished interface that minimizes friction and drives conversions.

How do I make sure Play2Pay meets users’ needs?

Through user research, interviews, surveys, and data analysis, I identified real user needs and pain points. With these insights, I defined objectives and created wireframes and user flows that enhanced usability and supported business goals such as customer retention and conversion optimization.

UX/UI Design Process

User flows: Mapping journeys to anticipate needs and reduce friction.
Wireframes: Building the structural blueprint of each screen.
Usability testing: Validating solutions with real users to ensure clarity.
Iterative development: Refining features based on continuous feedback.
Visual design: Delivering a clean, user-centered interface.
Collaboration: Supporting the development and marketing teams during implementation.

Which features did I design for Play2Pay?

Collaborating with the product and development teams, I designed several core features that shaped the platform’s functionality and engagement:

Welcome Wheel
Winner List
Avatar Editor
Cover Screen
Advertisements & Marketing Elements
Bill Payment Interface
Welcome Process
Guest Mode

Play2Pay fintech app UX/UI design case study by Nelson Lara – user flows and interface design

Boosted Offer Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

Last Wheel Winners Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

My Progress Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

Reward Points Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

My Progress Home Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

Sponsored Content Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

Word Pearls Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

Pay Now Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

Payment Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

Cricket Payment Wireframes for Play2Pay fintech app UX/UI design – user flows and usability improvements

My Contribution to Play2Pay’s UX/UI

My role focused on bridging user experience and visual design by:

Guiding the product team from idea conception to implementation.
Ensuring the interface supported both usability and aesthetic appeal.
Conducting deep research to align the platform with real user expectations.

The result was a user interface that simplified complex tasks, increased engagement, and boosted conversion rates within a fintech environment.

Ready to improve your app’s user experience?

If you’re an entrepreneur, startup, or small business owner looking to design interfaces that reduce friction and increase conversions, let’s connect. Contact me to discuss how I can help shape your next UX/UI project.